Lloyd Blankfein loving his new and improved iPhone OS.

Here are my Top 10 Really Easy Ways to Make the iPhone Enterprise Class. When I say an Apple product’s name and enterprise class in the same sentence I know it’s a bit of an oxymoron and that Apple “really isn’t targeting the Blackberry/enterprise market” (in the words of my Apple buddies on the iPhone team) and I know that, but then again when you integrate Exchange into a smartphone, you can’t be surprised by requests like these. Gosh darn it, I love my iPhone but I secretly openly still miss a Blackberry.

To make this interesting I am going to skip obvious suggestions:
1) A physical keyboard
2) Incredible battery life
3) The ability to automatically read my mind and reschedule time-wasting meetings into 2H 2017.

Here we go…

10) Give me a little “i” on the Lock Screen. When people tap on this I should be able to write  in a free text field “If found, please call 212-902-1000″

9) Don’t bury the Bluetooth Setting. I crave battery life and constantly toggle this setting on and off because I like to look hard core and wear my Bluetooth headset at inappropriate times like funerals, jury duty and baptisms but then turn bluetooth off while burning my battery life playing video games. Why bury the setting? Why?

8) Allow me to easily add a Contact during an Active Directory/LDAP lookup. Some new senior Managing Director just got added to my team and I need to send this draft analysis by black car to his house in Southampton by 6am on Saturday but I don’t have his contact info in my Contacts already. Shouldn’t I be able to add his Contact Card to Contacts easily (like on a Blackberry) after looking him up?

7) By default, all new Calendar events should have an Event Notification. What the hell is the point of a calendar event without one? Don’t you understand I am too busy and important to remember things like my son’s birthday? That’s why I bought this goddam iPhone in the first place.

6) Give me a Snooze option for Calendar events. OK, so I was just told by a Calendar Reminder that I have to call my parole officer in 15 minutes, but I am busy with this game of Snood. What if I forget in the intervening time? 15 minutes of Snood time is like 4 days back on planet Earth. The lack of this little feature just cost me six months of hard time.

5) Unified Inbox that includes Sent and Draft emails. Nothing makes me miss a Blackberry more than sitting on an airplane composing an email only for the draft to get saved to some far off land in a folder many fingers taps away. I should have the option to see Sent Mail in that Inbox and the email from multiple accounts. I don’t have the time to move around between Inboxes. I am important and busy like a boss!

4) Fix Mail’s bugs for Exchange accounts while offline. Please allow me to delete, move, etc. email in an Exchange account on the iPhone even if I don’t have signal. This works for other types of mail accounts today, but not Exchange. This is (an embarrassing) no-brainer.

3) The Contacts field of Phone should have the option to default to Search rather than Alaphabetical list. Unlike mom and little Joey who have seven contacts programmed into their phones, I have 655 contacts in my address book! Scrolling through them by letter doesn’t cut it.

2) Fix the Location field in Calendar. I NEED to be able to dial phone numbers for meetings and Google Maps directly from Calendar. Any Managing Director worth his salt would probably throw the iPhone out the window of his black car the first time a meeting reminder popped up for a dial-in meeting with some crazy phone number and dial-in code and he couldn’t dial directly from Calendar. (I filed this bug with Apple on iPhone 2.0…waiting…Bueller? Bueller? Anyone? Anyone?)

1) Add a “Redirect” option to the Incoming Call screen. Let users configure the phone number this redirects to. Can you say Assistant? Or better yet, can you say Analyst? :-) Apple, want to best Research In Motion in the enterprise? This one feature will surely make most Blackberry users want to become switchers too.

Addendum
A quick definition of enterprise class: I used to work at a large investment bank. There are very few users who are more demanding than this crowd. So let’s set the bar high and go with M&A investment bankers as our definition of enterprise class. How do you know if you belong? Do you know offhand how many hours there are in a week? Have you ever worked more than 120 hours in a week? Have you ever made a Windows Mobile phone last less than two hours on a single charge? (I have. Hello Moto Q. Goodbye Moto Q.)