Archive for January, 2010

Lala and the Cloud

LaLa LogoWhat I dislike about most tech prognosticators is that they make huge general predictions and fail to back them up with any specific reasoning or evidence. Well, here’s my take on Apple’s Lala acquisition complete with sound argumentation.

Lala + HE-AACv2 = the ability to listen to your iTunes purchases anywhere.

How did I come to this conclusion? Well back in the Fall of 2009 with iPhone 3.1 Apple added support in iTunes and iPhone OS for HE-AACv2 which is a better version of the current AAC–AND–is smart and efficient enough to allow streaming (quoth Wikipedia “It is an extension of Low Complexity AAC (AAC LC) optimized for low-bitrate applications such as streaming audio“)

Badda bing. Sometimes it’s good to write predictions down.

No Comments